Pull & Bear
3 Days campaign with 15 global influencers to cover the collaboration of the Inditex younger audience brand Pull&Bear, in partnership with the worldwide music Festival Primavera Sound.
We covered content creation and communication for four days on all the social media platforms, showing the journey of these influencers in Los Angeles, and creating trending pieces that speak to their audiences, gaining more than 6M+ impressions.
Talent: @Jackwhrigt / @miller.ev / @Denisseguzman_ / @alexacmp / @jorgepatino8 / @ariadnatb / @carladipinto / @juanpagordoa / @a.ddisonjames / @nataliaperezvz / @Wizthemc / @felipvives / @gonzalopasquier / @zaybazz / @jackpierce / @polina.lynn / @juliasolee / @rilleyymitchel / @zaybazz / @nuriagraham / @rwakkk
PRIMAVERA SOUND LOS ANGELES
6 Million + impressions
Relatable Content
We create multiple pieces of content that respond to current trends and song challenges, combined with an elevated look and feel that also flew nicely to the Primavera Sound audience — focusing the attention on the experiences and moments before and during the festival to create organic reach and interactions.
We also create all the imagery for the launch of the new pieces during this event.
Photos by Elsa Melero
