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MOOX

Creative Director & film Photographer / Campaign

MOOX, the multilabel platform, in collaboration with the influencer and actress Amanda Steele.

           

            



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STEELE

Creative Director & film Photographer / Campaign

The influencer and actress Amanda Steele's brand.

            

            



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STEELE

Creative Director & film Photographer / Campaign

The influencer and actress Amanda Steele's brand.

          

          



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JO WEST

Creative Director & film Photographer / Campaign

Launch of JOWEST the clothing brand of the YouTuber and Influencer Marla Catherine.

            

            





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ELLE REVE

Creative Director & film Photographer / Campaign

The influencer and actress Nazanin Mandi's brand.

          

     





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SNAPCHAT

Creative Direction & Director / Commercial

Communication is the art of imparting or exchanging ephemeral information by speaking, writing, or using some other medium.
Snapchat is inspired by, emotions, needs and love. The new way to discover, explore, create, and reivent the world using technology to redifine creativity and communication.




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15 SECONDS OF FAME

Creative Director / Tech - Mobile App


During the last 2 years, I have been the Creative Director of 15 Seconds of fame, a mobile app that delivers the fan videos from live events directly to their phone. TV and video board fan appearances can be shared, saved, and replayed forever.

During that period of time we developed different marketing assets including Campaigns and Digital Advertisement.
• Create and direct high-quality campaigns and branded content for the different Social Platforms.
• Work directly with talent and teams on collaborative campaigns and actions.
• Develop and oversee all of the 15SOF creative projects aligning and matching them to the brand guidelines.
• Translate the brand concepts and vision into actionable initiatives and business goals.
• Partner with cross-functional teams and executing campaigns together (Nets, Preds, Knights, etc)
• Develop a well-defined creative content and style guide, including brand guidelines.
• Determine strategic creative execution for 360 marketing campaigns.
• Lead the Creative team with inspiration and motivation to facilitate creativity.




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NIKE

— Vapor —

Creative Associate & Design Director/ The Cavalry Productions / Commercial & Digital

Nike is about innovation. Crushing widely accepted norms in their perpetual effort to find the perfect balance of speed, comfort, and style. For offseason training, Nike Football sought to create new energy and awareness across three distinct product silos; Vapor, Alpha, and Strike.


For this campaign, Nike Football athlete and wide receiver for the Oakland Raiders, Amari Cooper, possessed the perfect mix of speed, power, and work ethic to represent the promise behind the brand and product line.





     

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VOLCOM

Creative Direction , Photography & Motion graphics / Digital Campaign

Social Media capsule of the new winter clothing range.

Model: Eli Melero 


         

            

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ROSALIA / TRAVIS SCOTT

— TKN —

Photographer and Videographer BTS / CANADA / Music Video

Catalan singer and artist Rosalia once again collaborates with the production company CANADA, who contributed to the global success of Malamente and Pienso en tu mirá, to produce her new single: TKN.
Rosalía, together with American rapper Travis Scott, approaches the controversial ‘gang’ concept, taking on the role of leader of the pack.





        

       

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MATCH BOYS COLLEVTIVE

— VANGUARDS AND VISIONARIES —


Creative Director / Commercial Campaign

Mexico Film Festival, La Jolla International Film Festival, Mercedez-Benz Bokeh South Africa, Berlin Fashion Film Festival, Milano Fashion Film, London, Fashion Week and Chicago Fashion Week.




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PEPSI

— DRINKFINITY —

Creative Director & Photographer / Digital Campaign

PEPSI CO announced the launch of Drinkfinity, a new personalized beverage designed to fit the individual lifestyles of today's busy go-getters. With Drinkfinity, people can "Peel, Pop and Shake" to combine the dry and liquid ingredients contained in portable Pods with water in a specially designed, reusable, BPA-free Vessel, and create beverage blends in a variety of flavors.


             

           




             

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RAFA AWADA

— Bricks —

Creative Director & Director / Artist Branding & Digital

Single debut of the singer Raf Awada. We create a behind the scenes video of the process of creating the song, and the final cover with all the visuals and photographys used for their launch, promos and articles.


                  

               






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NFL / NIKE

— Who You With? —


Creative Associate / The Cavalry Productions / Commercial


To kickoff the 2018 NFL season, the Swoosh asked a simple questions of teams, players, and fans.

The squad is ready. The pads are on. The coins 'bout to flip. WHO YOU WITH?

Starring Odell Beckham Jr, Melvin Gordon, LeSean McCoy, Vic Beasley, Ryan Shazier, and Taco Charlton.







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UTOPIA

Director & Creative Direction / Fashion Editorial

We are living on a fast pace world in between concrete and walls.
What happen with all the nature and animals?

Starring Famke Vanhagen

Original idea by Elsa Melero





                   

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MATCH BOYS COLLECTIVE

— VANGUARDS AND VISIONARIES —

Creative Director and Lead Graphic Designer


              

              

              

       

              

                       

       

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NIKE

— Speed just got an upgrade. GET GONE —

Creative Associate / The Cavalry Productions / Commercial & Digital


This campaign film marks the release of the new Vapor Untouchable 3 Elite cleat, and the official coming out of Saquon Barkley as a Nike athlete.





 

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STRANGER

Director / Personal / Editorial

“I used to think I was the strangest person in the world but then I thought there are so many people in the world, there must be someone just like me who feels bizarre and flawed in the same ways I do. I would imagine her, and imagine that she must be out there thinking of me too. Well, I hope that if you are out there and read this and know that, yes, it’s true I’m here, and I’m just as strange as you.”

Frida Kahlo, The Diary of Frida Kahlo: An Intimate Self-Portrait




 
       

           

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SLASH DYNAMIC


Branding and Identity

The Cavalry Productions merged into a new company that will continue the work and creating stunning work for commercials.Slash Dynamic will become the company's new brand identity and for that, it was necessary to create everything from scratch but reflecting that transition as well. The company has grown and matured and needs it to feel fresh and modern. We designed the new Branding and Identity and the website as well.

https://www.slashdynamic.com


                    






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EA SPORTS

— MADDEN —

Creative Associate / The Cavalry Productions / Commercial & Digital

EA Sports' Madden sees the game and its players becoming more real than ever. Not just in the way they manifest visually on your screen, but the way that their stories unfold. And since this is the most epic and narrative-based Madden to date, it deserved the most cinematic content to mark its launch.

Set against the words of Dylan Thomas, the biggest stars in the game take the field for a night battle.
Starring Tom Brady, Antonio Brown, and Josh Norman.







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MATCH BOYS COLLECTIVE

Creative Direction / Branding & Identity

www.matchboys.com





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TAYLOR MADE

— Marshals —

Creative Associate / The Cavalry Productions / Commercial

TaylorMade designed Twist Face to deliver straight distance to every golfer. But what they didn't count on was making every course marshal feel slightly underutilized.

Starring Rory McIlroy, Jason Day, Justin Rose, Jon Rahm, and Dustin Johnson, this commercial marks the release of the new M3 and M4 drivers.







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MATCH BOYS COLLECTIVE

Creative Director & Founder


                                   
       

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PEPSI

— 1893 —

Creative Associate, Treatment Designer / The Cavalry Productions / Commercial & Digital

This series for Pepsi 1893 follows a modern-day adventurer as he seeks the premium ingredients that make up this top shelf cola: Kola Nuts, Sparkling Water, and Real Sugar. Pepsi 1893 from the makers of Coca-Cola is a top shelf cola delightful on it’s own or as an enhancement to your favorite cocktail. Shot in and around Mexico City.





           

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PUKAS

— RIDING TOGETHER DYING ALONE —

Creative Director & Photographer / Match Boys Collective / Clothing range & Campaign

We (MBC) partner up with Pukas Surfboards to create this unique collaboration, creating a special edition of Surfboards
that match with this unique capsule of clothing.

       

       

              

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NIKE

— NY MADE OR MADE FOR NY —

Creative Associate / The Cavalry Productions / Commercial

This campaign film marks the release of the new SF AF1 MID OBJs, Odell Beckham Jr's first lifestyle shoe with Nike.






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BILL'S WATCHES

Creative Director & Editor / Social & Digital Campaign


For the launch of the new collection into the United States of the Swiss Brand Bill's Watches, we created a series of clips that would expand the idea of the brand - The World is Colorful and Fun.






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