15 SOF

15 Seconds of Fame delivers your videos from live events directly to your phone.
TV and video board fan appearances can now be shared, saved, and replayed forever.

Responding to the need of fans to keep their memorable moments, we developed a language and aesthetic that spoke to that. We based the individual's relevance as star and focused the whole attention on them making, as Warhol said, "famous during 15 seconds".

The real relevance of unknown individuals on sports games will create a viral fun component that we monetize and build our audience, sharing unique moments that now could be saved forever.

We partner up with all the US major leagues NFL, NBA, NBL, NHL, UFC, Super Bowl, offering a new source of content based purely on their fans.

Best in Mobile fan experience award by Sports Business Journal

Roles: Creative Director + Art Director

Led the creative vision and tone of the App in all its capacities. Conducted brainstorming sessions with creative team, maintained strategic thinking to develop innovative and actionable initiatives in fiscally responsible manner. Produced fresh, innovative work that translates complex ideas into compelling high-quality creative campaigns and digital experiences, including branded content for different social platforms, for visually sophisticated audiences. Collaborated with marketing and sales departments in developing commercial plans, analyzing results, and identifying opportunities. Developed internal campaigns that translated marketing objectives across business units into clear and motivating creative strategies. Established marketing strategies by examining client objectives and planned, scheduled, and executed campaigns partnering with cross-functional teams for clients, including Nets, Preds, and Knights.

●  Established and implemented strategic creative execution for 360 marketing campaigns.

●  Delivered strategic partnerships campaigns with key influencers and major sports leagues, including NBA, NFL, UFC, MBL, and SUPER BOWL.

  • Spearheaded and managed content strategy for both small-scale and large-scale projects, harnessed strategy, digital and brand design, compelling content, and marketing materials.

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